Samsung announces record profits thanks to AI

After a complicated year 2023, Samsung seems to be regaining color with the first half of the year. of the year 2024. Its results are clearly increasing, notably thanks to artificial intelligence.

Has Samsung found the solution? the miracle recipe ? The firm recently experienced a small crossing of the desert after a very complicated year 2023 which reported the company's worst results since 2009. Samsung was experiencing several difficulties, particularly relating to its in-house processors and its choice to rely more on Qualcomm's Snapdragon chips to the detriment of its own in-house SoCs.

Fortunately, 2024 seems to mark a good start to the year for Samsung. The company has just announced a major increase in its profits over the first months of the year with $7.54 billion recorded. An increase of almost 15 times the profits of the previous year.

In order to explain these results, the company highlights two major factors:

• The generalization of AI within the tech sphere.
• The production of in-house processors to meet new needs based on AI.

The ever-growing demand for artificial intelligence therefore seems to benefit the world. Samsung. Processors specially designed to meet your needs. These new uses have recently seen their prices increase, which has greatly benefited the market. to the Korean giant. The mention of AI in investor meetings also seems very profitable and attractive for investors.

It is therefore difficult to escape the phenomenon of artificial intelligence as the latter seems to be at the heart of investments and a strata of investment. marketing gies in recent months. However, we will have to wait for the first results in 2025 or 2026 to observe any possible first impacts, particularly with the end of free access. of Galaxy AI within Samsung smartphones.