© Amazon
Gradually, Amazon is trying to replace technologies such as NFC or QR codes with a new identification service called Amazon One, which is already available in the United States. Announced in 2020, Amazon One identifies users with the palm of their hand. Like fingerprints, the palm is full of information unique to each individual, which allows identification, like a signature. And it is this information that Amazon scans to validate payments, or to verify the identity of a person who enters a place with restricted access (stadium, airport, etc.).
At launch in 2020, Amazon One was only supported by a few Amazon Go stores in the United States. But the service quickly evolved and today, it is used by hundreds of Whole Foods supermarkets (Amazon subsidiary), and by more than a hundred places such as stadiums, airports, sports halls , etc. To improve the user experience and encourage more people to use its identification service, Amazon recently launched its application dedicated to Amazon One. Thanks to this application, users will be able to register for this service at home, by photographing their palms (previously, you had to travel to register).
“The new Amazon One app allows customers to create their online profile by logging into their Amazon account, taking a photo of their palm(s), and adding a payment method, all in one place. 8217;app. Once enrolled, customers can begin using Amazon One for payment, entry, age verification, and loyalty rewards by simply swiping their palm over an Amazon One device [& #8230;]”, explains the e-commerce giant. However, registration is not actually completed until the user hovers their hand over an Amazon One ID device for the first time.
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Already 8 million users
In any case, despite the reluctance one may have to use an identification service based on biometric information, Amazon One is a hit in the United States. To date, the tech giant claims more than 8 million users and claims that 80% of people who used Amazon One for the first time have used it again. Regarding privacy, the company explains that it does not identify users using raw images of the palm or veins, but by using a digital signature generated via hand characteristics.
“Even though the patterns on your palms and veins are permanent, the digital signature we use for identification does not&# 8217;is not. This allows us to remove palm signatures and generate new ones at any time”, says Amazon. In addition, the company has reportedly created technology that allows identification not to be fooled by replicas.
- Amazon continues to develop its service which allows you to identify yourself or make payments using your palm
- The service, which already has more than 8 million users in the United States, is launching a new mobile application for quick registration
- In Uncle Sam's Land, this is already supported by Amazon stores, Whole Foods supermarkets (Amazon subsidiary) and others in third-party placements, including airports, gyms, stadiums, etc.
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