© Lemon squeezer
We are used to the barbs launched by Samsung against Apple. But we are less accustomed to Google Pixel campaigns, aimed at making fun of the iPhone. However, to start the year, the Mountain View firm decided to broadcast a new advertisement on YouTube aimed at making fun of a shortcoming of the iPhone 15 Pro which, despite an excellent camera, has fewer features based on AI than the Pixel 8 and Pixel 8 Pro.
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In summary, the scene takes place after New Year's Eve. The iPhone, lying on a table, is visibly hungover, while the Google Pixel is in great shape. The Google smartphone then asks the iPhone if the evening was difficult. The iPhone responds that there were a lot of people at the party and that he had to take many group photos because each time, someone blinked or looked away.
The Google Pixel says it experienced the same thing. “But I don't have a Best Take like you, so I can't combine everyone's best takes into one photo” , replies the iPhone. Result: by repeating the group photos, the iPhone's battery was drained and its gallery was full.
A boosted smartphone to AI
In this ad, Google makes fun of the iPhone, while highlighting one of the unique AI-based features of the Pixel 8 and Pixel 8 Pro. The Best Shot feature allows you to take multiple group photos and then combine them so that each person looks the best possible. Thanks to this little help from the AI, we have a better chance of taking a group photo, without having to take it too many times.
Since the launch of its Pixel range, Google has always tried to stand out from other brands thanks to software and in particular artificial intelligence. As we showed in our hands-on with the Pixel 8 and Pixel 8 Pro, Google offers plenty of easy-to-use editing options on these devices.
However, it is important to clarify that despite the presence of these features, the DXOMark ranking positions the iPhone 15 Pro and the iPhone 15 Pro Max above the Pixel 8 Pro. But there is only one point difference between Apple's flagships and Google's.
- While the iPhone 15 Pro and iPhone 15 Pro Max have great cameras, they lack Google's AI-based editing features
- But according to DXOMark, the iPhone 15 Pro and the iPhone 15 Pro Max are just above the Pixel 8 Pro
< li>This shortcoming is highlighted in an advertisement broadcast by Google on January 1
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