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In Japan, the affair of “collapsed” Christmas cakes turns into a national scandal

x/@carlikun Following numerous complaints from customers in recent days, many of whom have expressed their bad mood on social networks, with supporting photos.

Indignant consumers, a distributor on the defensive and investigations still underway: in Japan, a case of “collapsed cakes”, Christmas pastries delivered deformed, has taken social networks by storm, rising to the top one of the local media.

“We would like to deeply apologize for the distortion of our frozen Christmas cakes, which betrayed the expectations of many of our customers”: the buzz was such that the offending distributor – the Japanese department store chain Takashimaya – split Wednesday with a public and solemn mea culpa during a press conference broadcast on television by Kazuhisa Yokoyama, one of his senior officials.

Following numerous complaints from customers over the past few days, many of whom have expressed their bad mood on social networks, with supporting photos, the group has also offered compensation. Even if the incriminated cream cakes, charged at 35 euros each, remain perfectly fit for consumption, only their appearance, flattened, collapsed or even crumbled, poses a problem.

Takashimaya confirmed that more than 800 of about 2,900 frozen strawberry cakes he sold online and delivered around Christmas were damaged when they came out of the package.

“Full responsibility”

The group organized an in-depth investigation with its production and delivery partners to try to unravel the mystery of the pastry collapse. But without, immediately, being able to “identify a cause,” said Mr. Yokoyama, specifying that temperature management was not in question.

Nevertheless, “as a seller, we are responsible for delivering our products to our customers, from production to distribution,” and “the full responsibility lies with us,” Takashimaya insisted. »

Consumers in Japan are particularly demanding about the quality and appearance of the products they buy, and expect a form of perfection when shopping in luxury department stores like Takashimaya.

On the social network

But some “victims” also did their best to keep the Christmas spirit alive. One of them gave one of the collapsed cakes to her three-year-old son to redecorate. The photo of the pastry decorated with chocolate sprinkles, multicolored sugar and cardboard Christmas characters, had more than 16 million views on X on Wednesday.

Teilor Stone

By Teilor Stone

Teilor Stone has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining Thesaxon , Teilor Stone worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my teilor@nizhtimes.com 1-800-268-7116