©Sony
Are you familiar with ad-supported streaming television (FAST) ? If not, you might want to look into it, because Japanese entertainment and tech giant Sony enter the dance. Sony One is the name of this plethora of offerings of 54 channels which will be launched in April 2024 in France. Here's everything we already know.
In a press release published for the occasion, Pete Wood, vice-president of Sony, explained this choice as follows:
Our entry into the FAST space in Europe reflects our dedication to making premium content accessible across important new distribution channels. We recognize the potential of the free, ad-supported television sector to engage new viewers around the world with our extensive catalog of films and TV series.
The 54 free channels will be offered on LG Channels, Samsung TV Plus or TiVo+.
This is where Sony's strategy has what to attract a large audience. Indeed, this offer is extremely rich in content, whether series or films that have become part of the legend of the seventh art. Here is a non-exhaustive inventory of these 54 channels:
Suffice to say that Sony may strike a big blow with this free offer which could well overshadow certain services. We also know that old series like The Office or Friendsare among the most viewed on paid streaming platforms. For your part, what do you think of this initiative? Do not hesitate to share your point of view in the comments.
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