© Apple
Around $1,500: here is the total cost of the components of the Apple Vision Pro mixed reality headset, according to a study carried out by the Omdia firm. The figure is surprising, as it differs from that displayed in stores for those who wish to purchase the product. It must be said that the latter is in fact billed no less than 3,499 dollars to customers, or more than 3,000 euros at the exchange rate valid at the time of writing these lines. The item is not on sale in Europe but could arrive there in 2024, however with a price potentially closer to 4,000 euros (all taxes included). Apple Store employees, for their part, can benefit from a reduction on the total amount, to which must be added a hundred dollars for prescription lenses signed Zeiss.
Presented last June during the Worldwide Developer Conference usually organized at this time by Apple, the Vision Pro sold more than two hundred thousand units according to observers. These sales would therefore, in theory, have enabled the manufacturer to generate nearly seven hundred million dollars in turnover. A number which should be included in its “wearables” category, when the next official financial results are announced for AAPL investors. This should coincide with the beginning of May. For comparison, this same sector of connected objects including AirPods (wireless headphones) and Apple Watches (connected watches) had enabled Cupertino to rake in no less than twelve billion dollars between October 1 and on December 31, 2024. That is, despite everything, 11% less than during the same range in 2022.
Who are the suppliers of’ Apple already known ?
It's the Japanese Sony which is responsible for designing the two 4K screens available on the Vision Pro. The display is capable of broadcasting images using twenty-three million pixels, all thanks to micro-OLED technology, which is very popular for the particularly qualitative rendering of its contrasts. The OLED panel system, which does not require additional backlighting, is apparently planned to arrive in the spring on iPad Pros, also sold by Apple, and perhaps by 2027 on its MacBook Pro laptops.
Coming back to the Vision Pro, we also know that the Taiwanese TSMC is responsible for assembling the two SoCs which power the device. There we find on the one hand the M2 also present on the eponymous MacBook Air, including the large fifteen-inch model, as well as the R1 just released. The latter is dedicated to mixed reality apps, and we cannot find it anywhere else today.
Another more affordable Apple Vision Pro is in preparation
Today, the Apple Vision Pro can still be found for three to four thousand euros on resale platforms like eBay or Le Bon Coin, in mainland France. But this is obviously a price that remains difficult to access for the majority of us. The good news is that you probably only need to wait a few more quarters to be able to benefit from a version that is not only lighter but also more advanced and less expensive than the current headset.
Cupertino would thus have taken stock of the fairly negative feedback from the first users, criticizing in particular the comfort of the Vision Pro preventing everyone from use it for more than a few hours. A limit also imposed by its battery, whose maximum autonomy is around one hundred and twenty minutes today.
- L’Apple Vision Pro costs around $1 500 to produce, compared to an Apple Store price of $3 499 dollars.
- This cost only takes into account the cost of the components
- Labor or advertising campaign costs are not taken into account in the calculation
- A more affordable version of the Apple mixed reality headset is in preparation
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