The tablet market continues to plummet. After a 29.9% drop in shipments in the second quarter, the market saw another decline of 14.2% in the third quarter, according to figures released by IDC. And unfortunately, according to the firm, this situation is likely to persist in the short term.
Anuroopa Nataraj, senior research analyst at IDC, explains that during the first three quarters of 2023, we saw one of the worst contractions in this market. And moreover, things will not be different during this end-of-year period, without any significant improvement in macroeconomic conditions. Even in 2024, we risk seeing tablet shipments decline.
“Refreshing the education segment and growing use cases across industries could help the tablet market stay afloat in the long term, but in the near future, we will not we do not expect a significant increase in tablet sales”, also explains the analyst.
Apple: leader with -15.1%
With 12.5 million units shipped in the third quarter, Apple remains the market leader. However, compared to the same period in 2022, its shipments decreased by 15.1%. The main brands, Samsung, Lenovo, Huawei and Amazon, also recorded respective declines of 17.1%, 4.2%, 5.7% and 49.5%. “Other” brands, which are not in the Top 5, on the other hand saw a combined growth of 4.6% in tablet shipments.
In any case, tablets are therefore still in a complicated situation, while smartphone shipments should soon return to growth. In the third quarter, smartphone shipments fell by only 0.1%.
As for Apple, it should be noted that the drop in sales of tablets and Macs also affected its quarterly results . Indeed, during its fiscal quarter which ended on September 30, 2023, the firm recorded a 1% drop in revenue despite record turnover for iPhone sales and its services. /p>
The highly anticipated new iPads
iPad sales could improve for Apple, thanks to the release of new models. But the problem is that we still don't know when these new iPads could be presented.
Rumors had suggested that the company could release new iPads before the end of the year. But in his latest newsletter, journalist Mark Gurman (Bloomberg), who is one of the most reliable sources regarding future Apple products, affirms that the Cupertino company would wait until 2024 to renew the entire iPad range.
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< li>iPad shipments were down 15.1%