The new Mc Do in Saint-Geniès has a floor area of approximately 400 m2. MIDI LIBRE – CHARLES LEDUC
The new Mc Do in Saint-Geniès has a floor area of approximately 400 m2. MIDI LIBRE – CHARLES LEDUC
The new Mc Do in Saint-Geniès has a floor area of approximately 400 m2. MIDI LIBRE – CHARLES LEDUC
Le nouveau Mc Do de Saint-Geniès dispose d’une superficie au sol d’environ 400 m2. MIDI LIBRE – CHARLES LEDUC
Ce que l’on sait du nouveau restaurant de la chaîne américaine de fast-food qui sera inauguré, fin mars, à l’entrée de Saint-Geniès-de-Malgoirès, un bourg situé entre Nîmes et Alès…
The building permit sign has been visible since the beginning of the summer and today the building has emerged from the ground, revealing this aspect so typical of the fast food chain from across the Atlantic. In Saint-Geniès-de-Malgoirès, between Nîmes and Alès, Mc Donald’s is quietly taking up residence at the southern entrance to the town, near the RD 124 which connects the RN 106 to, in particular, Saint-Bénézet. This, behind the Intermarché supermarket chain and a stone's throw from Frédéric-Desmons college.
A manager already “very happy”
Laconic because she prefers to go through an official communication operation, the manager of this future Gard fast-food restaurant, Gwenaëlle Stankowiak (who already manages two other restaurants of the brand), declares herself “very happy” to arrive on this site. On a plot of 3,437 m2 (next to which a commercial sign dedicated to DIY could also arrive in the medium term), a structure of a little over 400 m2 on the ground and a height that will be slightly more than five meters is growing.
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000An inauguration and “a new concept”
The inauguration is already scheduled for Monday, March 24, at 6:30 p.m., in the presence of some 200 guests, among whom could be, in addition to local elected officials, Jérôme Bonet, the prefect of Gard, and the director of Mc Donald's France, to unveil “a new concept” restaurant. It is clearly “a little early to talk about it”, they say at McDonald's France, even if it is specified that it will be “a somewhat original decoration job”and the test “new services and new processes, less visible to the customer”.
The mayor of Saint-Geniès is satisfied
“This will create around forty jobs”, rejoices Jean-François Durand-Coutelle, the mayor of Saint-Geniès-de-Malgoirès. In fact, the group is planning around thirty recruitments initially, in collaboration with France Travail. For the chief magistrate, the choice of location is “impeccable” since this new Mc Do “will allow many people to go there instead of going to Alès or Nîmes”. In any case, this location reflects, for him, “a dynamism of the town”. As evidenced by the increase in its population, which INSEE established at the beginning of this year at 3,172 inhabitants in 2022, compared to 2,991 in 2016. And Jean-François Durand-Coutelle even announced that “the local urban plan will be voted on February 7 and we will create a 6.5 hectare zone for housing”, which will be developed “when the new wastewater treatment plant is operational, in 2027-2028”.
The economic potential taken into account
These remarks echo what Mc Donald’s France, which explains that an opening “is always decided in relation to an economic potential”, depending on the development potential of a territory. “Moreover, we are often asked to boost a sector”, it is indicated. In short, studies are previously carried out and “a whole work is put in place”. In any case, there is no doubt that the evolution of the demographics of Gardonnenque, and even beyond, which is progressing or at least remaining stable, has weighed in the balance: in La Calmette, 2,572 inhabitants in 2022 compared to 2,120 in 2016; in Sauzet, 827 in 2022 compared to 744 in 2016; in La Rouvière, 664 in 2022 compared to 596 in 2016. Further north also, where other communes continue to grow: in Ners, 791 in 2022 compared to 751 in 2021; in Vézénobres, 1,839 in 2022 compared to 1,836 in 2021; in Lédignan, 1,520 in 2022 compared to 1,502 the previous year, etc.
Why build so far from the RN 106 ?
That being said, some might be surprised that Gwenaëlle Stankowiak's new establishment is not closer to the RN 106, in La Calmette for example, since the group does not hide its attraction to the “busy roads”. The contacted representative of McDonald’s France provides an explanation: “We are opening in slightly less natural configurations than in the past. Towns with 3,000 inhabitants are formats where openings have worked well, where there is demand and appetite.” Moreover, he even confides that a McDonald’s has successfully opened in a town in Eure with only 1,500 souls…
The problem of waste already “mentioned”
In Saint-Geniès-de-Malgoirès, even before the arrival of the first customers, the “problem of packaging” was “mentioned”. What about the papers that could end up in nature, the surrounding vineyards ? “The manager has a contract with a private company”, says Jean-François Durand-Coutelle. “And she promises that around the restaurant, an agent will be responsible for picking up the trash.”
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