The chevron brand has decided to to redefine the range of its models to from the start of the school year. There will now no longer be five but three finishes, the objective being to simplify the purchasing process for its customers.
Citroën is playing big in the coming months. come. The French manufacturer is coming out of a difficult 2022 – with a drop in its sales in France of almost 20% – and the current one risks confirming its erosion on the French market. automobile. Suffice to say that the next releases of two of its flagship models, the new C3 and the new C3 Aircross, expected on the market at the beginning of 2024, will be decisive in redressing the situation. To give it a second wind, the Stellantis group recently chose to reposition the brand. The objective is to make it even more accessible, with the ultimate ambition of walking on Dacia's flowerbeds. ''Citroën is a popular brand, often reminds Thierry Koskas, the new boss installed at Citroën. since the beginning of March. This does not mean low-cost. But we want to be able to put mobility into action. à within reach of everyone.''
In order to get closer to its customers and seek new ones, Citroën has chosen to simplify its offer. Thus, as indicated in a press release; published this Wednesday, August 30, the French manufacturer decided to to reduce its offer of finishes. From five, the models will now have all three. Goodbye Live, Feel, Feel Pack, Shine and Shine Pack, welcome to the You, Plus and Max versions which will replace the current finishes from the start of the school year. ''This overhaul, effective September 1, responds to an expectation from customers and the commercial network aimed at achieving make the offers more readable and clear, maintains Thierry Koskas. Thanks to With a better understanding of moving upmarket and the different options available, Citroën facilitates the purchasing journey for its customers and promotes trust. By offering suitable finishing levels and well-defined option packs, the brand provides solutions adapted to your needs. their needs and their lifestyle.''
In the same vein, Citroën will offer a maximum of five option packs for each of its finishes, always with the aim of improving visibility. of its offers. ''The range is refocusing on its core market. by offering the right level of equipment to your needs. each price level, specifies the press release. With its new motto of going to the next level. the essential, ''without impoverishing the content offered'', Citroën hopes to succeed in its relaunch. See you in a few months to judge its effectiveness.