© Unsplash/Pawel Czerwinski
After abandoning its Google Glass, the Mountain View firm is preparing a new assault on the augmented reality sector. This is currently working with Samsung on a mixed reality project, and should provide the Korean giant with a platform that will allow it to create a competitor to the Vision Pro. But in addition to working with Samsung, Google has also just formalized a partnership with the company Magic Leap, one of the most promising companies in the field of augmented reality.
Magic Leap is a startup that was created in 2010, of which Google is one of the investors. And although its products have not had huge commercial success, Magic Leap is still considered one of the most technologically advanced companies in the field of augmented reality. According to the press release, this is a “multi-faceted strategic technology partnership.” The objective is to combine Magic Leap's know-how and the technologies that the startup has developed, with Google's platforms.
“This partnership accelerates the transformative power of AR by combining our extensive optical capabilities with Google technologies to continue to advance immersive experiences for the developer ecosystem and for customers. We look forward to expanding the potential of XR, combining the physical world with valuable, contextually relevant solutions,” said Julie Larson-Green, Chief Technology Officer at Magic Leap.
Google gave a taste of May
Contrary to what we hoped, Google did not reveal much related to augmented reality during its Google I/O conference in May. However, a short demonstration released by the firm gives us a glimpse of how Google could combine augmented reality with artificial intelligence, in order to offer new types of experiences.
This demonstration is that of the Astra project: Google has imagined a Gemini-type assistant, but which allows the user to question the AI on objects that are in front of the camera. And if the demonstration begins with a smartphone, it also shows how the technology could work on augmented reality glasses. And the video even includes a very short sequence in which augmented reality glasses appear.
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At the moment, it is not known what products could be developed via this partnership between Google and Magic Leap. But we can always hope that the two companies will release augmented reality glasses under Android, which take advantage of Google's advances in AI to be more useful.
- After putting an end to Google Glass, Google is preparing a new offensive on the augmented reality market
- And this this time, the Mountain View firm relies on partnerships
- The latter is already preparing a mixed reality product with Samsung, and it has just signed a partnership with the company Magic Leap
- The objective of this partnership is to combine Magic Leap's expertise in augmented reality with Google's technological platforms
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