© Leica
Considered one of the best brands in the world by many photographers, Leica is a German company that dates back to 1849, with the establishment of an institute of 8217;optics to develop and market lenses and microscopes. A little over 100 years ago, Leica launched its first camera using 35mm film. At the beginning of the 2000s, Leica took the digital turn, with Panasonic in particular, without forgetting the launch of a first hybrid 10 years ago.
Leica at Xiaomi… and also on iPhone!
More recently, the Leica brand has also made a place for itself in the smartphone market, with its Leitz Phone, but also its collaboration with the giant Xiaomi. The Xiaomi 13 Ultra is notably equipped with a quad-camera system, a 1-inch main camera with variable aperture and the Leica Summicron lens. The Xiaomi 13 Ultra's Leica optical system is inspired by the lenses of Leica's legendary M series.
© AppStore
But this collaboration with Xiaomi does not prevent Leica's merger with… Apple! Indeed, the brand has just launched a brand new application for iPhone: Leica Lux. A new application that promises “to bring the iconic Leica image to photography on iPhone, to meet every need from snapshot to advanced photography in different genres such as travel, street, the portrait, and more.”
Thus, via Leica Lux on iPhone, the application reproduces several of Leica's emblematic lenses, such as the Noctilux-M 50 mm f/1.2, the Summilux-M 28 mm f /1.4 and the Summilux-M 35mm f/1.4.
Building on Leica's proprietary image processing engine, these lens simulations promise to experience the distinctive look and the bokeh that Leica lenses are known for. The brand also indicates that new lenses (or rather “filters” here) will be added over the months.< /p>
And it’s free ? So yes… and no. Indeed, if Leica Lux is downloadable for free, and offers a range of basic functionalities, a paid offer is also included. The latter is set at $69.99/year, and allows access to all of the application's features.
At present, however, the first feedback is mixed to say the least, with an interface to be reworked but also an overall result that is relatively disappointing…
📍 To not miss any news from Presse-citron, follow us on Google News and WhatsApp.
[ ]