Spread the love

Multifruit juices are not really what you think, the name is often misleading

"multifruit" juices are believed to be made from exotic fruits like pineapple, passion fruit and mango. However, these drinks are for the most part predominantly à based on one and the same fruit juice.

Buying good fruit juices often comes down to price. opt for 100% pure juice in order to really have the desired taste. Nevertheless, surprises would still be hidden in the composition of these juices, as recently revealed. oacute; an American Internet user on X.  The latter took the example of different juices in which the consumer mainly expects find exotic fruits. The latter are in fact composed mainly of… apple!

On the different photos of juices from the “Innocent” brand, the Internet user in question assures that they are all composed of & #39;at least 50% apple even though it is not the flavor displayed. Labels stuck on the back of the bottles the support, it shows that a juice of "pink grapefruit and lychee" contains  70% apple juice or "Guava and lime" reached 66% of the same beverage.

What about in France ? So-called "multifruit" they also contain mainly apple. Next come orange, peach and grapes in most cases. Exotic fruits, such as pineapple, passion fruit and mango, often featured on bottles, only come second , third, even fourth positions, with often less than 5% presence for each in the composition. 

The "100% pure multifruit juice" of the Carrefour brand, available on the distributor's website à 2.53 euros per one and a half liter bottle, displays for example a surprising composition: 63% apple, 14.9% orange and 11% p  face à only 2% passion fruit, 1.5% pineapple and 1.1% mango. However, on the front of the bottle, the passion fruit, mango and pineapple together take up more space than the apple.

Multifruit juices are not really what you think, the name is often misleading

Capture of "Multifruit juice" of the CARREFOUR EXTRA brand © Carrefour.fr

Same observation at Auchan, where two liters of "100% pure multifruit juice", à 3.59 euros, also contains 54% apple juice, 12% peach puree and 10% orange juice. Passion fruit is à 5% and mango in the form of puree is present at 3%. Once again, these fruits are well highlighted on the label, much more than the apple.

Is it illegal? Not in the least. As explained by Emilie Jorda, head of regulatory and scientific affairs at the National Interprofessional Fruit Juice Union, for RMC Conso, "there is no obligation to display the fruits pr' oacute;sents on the front of the packaging to the extent that it is they are clearly indicated on the back, on the label which lists the ingredients. Of course, there is a marketing choice of op  ;eacute;rators to highlight this or that fruit on the packaging.

How then can we explain this strong presence of apple ? "Apple juice is an excellent base for multifruit juices because it has a tasteût quite neutral" compared to exotic fruits and that it sweetens the drink without artificial additions, she justified. There is also a question of price: apples cost less than exotic fruits. It is therefore advisable to carefully read the list of ingredients on the bottle labels to get an idea of ​​what really makes up these drinks.

Teilor Stone

By Teilor Stone

Teilor Stone has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining Thesaxon , Teilor Stone worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my teilor@nizhtimes.com 1-800-268-7116