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Launched in November 2022, the Netflix package with advertising billed at 6 euros per month is enjoying enormous success according to the latest figures provided by the streaming platform. In total, it now has 23 million subscribers, or around 10% of its total number of users (240 million).
Amy Reinhard, the service's president of advertising, took advantage of her visit to CES 2024 in Las Vegas to say more about this. The manager specifies: “What really interests us is commitment”. She adds: “Expanding our business is our top priority right now, but we want to make sure we do it in a timely manner. a relevant way for members. »
Netflix encourages you to take the package with advertising
In this regard, she welcomes the fact that 85% of subscribers to the package with advertising spend more than two hours a day watching content on Netfix. Obviously, these statistics are essential, and to paraphrase the former CEO of TF1, Patrick Le Lay, this available human brain time is then billed to advertisers, and this is as much advertising revenue earned by Netflix.
Always on the good news for the service, our colleagues from 01Net recall that in a letter sent to shareholders last October, Netflix reported that subscriptions incorporating advertising now represent 30% of new registrations.
This success actually owes nothing to chance, and in its commercial policy, the entertainment giant is doing everything to guide its customers towards this offer with advertising. Thus, last December, we learned of a significant increase in all packages, with the exception of this last one.
A few weeks later, another blow fell on all those who have no intention of watching advertising on Netflix. In fact, it is no longer possible to subscribe to the Essential offer which was the cheapest package without advertising of the service. All newcomers who refuse the advertisement must therefore turn to the Standard package billed at 13.49 euros. This therefore represents an increase of 23% for the latter.
Under these conditions, we better understand the success of the Standard Package with advertising. The latter seems well and truly poised for good growth, especially as household budgets are increasingly tight, and they are looking to save money.
What you need to remember:
- The Netflix package with advertising is a hit
- Approximately 10% of subscribers have subscribed to it
- The streaming platform is doing everything to direct its customers towards the latter
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