Super Bowl: how to follow the game this Sunday ?

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It’s one of the biggest sporting events on the planet, and the ultimate American show. On the night of Sunday to Monday, the 2024 Super Bowl will be held between the Kansas City Chiefs and the San Francisco 49ers in Las Vegas. Schedules, broadcast channels, half-time concert, advertisements, and even trailers, we tell you everything about this extraordinary event.

On which channels and at what time to watch the Super Bowl ?

To follow this Super Bowl, which will last approximately 3 hours, You will have to be careful since the kick-off will be given on the night of Sunday February 11 to Monday February 12, at 12:30 a.m. French time. You will be able to see this meeting in clear on M6, or on beIN Sports 1 provided you are a subscriber.

How will the half-time concert of the Super Bowl ?

The Super Bowl is not just about sport, even if the clash between the two teams promises to be tough. At halftime, spectators will be able to find singer Usher who will provide the show. Questioned on this subject by our colleagues du Parisien last September, the artist congratulated himself: “I'm going to take over the biggest stage in the world tonight, and I'm so excited to show the world what I can do.”.< /p>

And the ads in all that ?

Due to its audience figures in the United States (more than 100 million viewers are expected), the Super Bowl is a very popular event for advertisers. Every year, crazy amounts of money are spent, and the 2024 edition will be no exception.

According to AdAge, a 30-second spot during the break costs around 7 millions of dollars. This is roughly similar to last year, but it represents a spectacular increase of 75% compared to the previous decade, and more than 200% over 20 years, note our colleagues at Quartz.

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We will therefore find well-known brands such as Uber Eats which will highlight the couple David and Victoria Beckham. As for the Doritos company, another Super Bowl regular, it has set its sights on Jenna Ortega, the star of Scream and Wednesday.

Film and series trailers galore

Who says Super Bowl, says teasers. According to Variety, Paramount+ will pull out all the stops by offering no fewer than eight trailers, including Halo, The Chi< /em>, and The Family Stallone, a show about the actor's family.