Since Elon Musk bought Twitter (which became X), some users have been looking for an alternative to this social network. Among the strongest contenders are Mastodon and Bluesky. But for the moment, it is clear that these emerging platforms are no match for X. The only alternative to X that already has a significant number of users is Threads, the new platform launched by Instagram in July.
The only problem is that at the moment, this alternative to X is not available in Europe. Threads has even made the social network accessible in EU countries, even via a VPN. Why? Due to recent developments in EU regulations. However, the Meta group would have every intention of offering this social network in the European Union. And it is even possible that this launch is imminent. In any case, this is what is suggested by an article from the Wall Street Journal, relayed by TechCrunch.
More precisely, Mark Zuckerberg's company could launch Threads in Europe as early as this December. To ensure compliance with European Union rules, Meta has also planned some changes to the operation of the platform. For example, Threads would have a reader mode so as not to require Internet users to create an account to read publications. On the other hand, the account would still be essential to publish. Meta also updated Threads to allow users to delete their accounts on this social network, but without losing their Instagram accounts.
A growth potential that Meta cannot ignore
< p>If Threads is today considered an alternative to X, it is because it already has a very high number of users. First of all, from the first week of launch, downloads of the app exploded. And as of October, Threads had over 100 million monthly active users. By making this new social network available in Europe, Meta should further increase this number of users.
Otherwise, it should be remembered that when announcing Threads, Meta indicated that this social network will take Support ActivityPub protocol, later. This is a decentralized protocol for social networks, which is operated, for example, by Mastodon. This support would allow Threads users to interact with users on other platforms that support the same protocol. But at the moment, we do not know when Meta plans to offer this functionality.
- According to an article in the Wall Street Journal, Meta is preparing to launch Threads in Europe, this month of December
- Launched in July, this alternative to X (former Twitter) is not yet accessible in the EU, due to regulatory constraints
- However, the social network already has more than 100 million monthly active users
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