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This competitor has just dethroned Samsung in the folding smartphone market

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Samsung is facing increasing competition in the foldable smartphone market from Chinese brands. And according to a new publication from Counterpoint Research, in the first quarter of 2024, it was dethroned by Huawei for the first time. Indeed, as the Korean giant prepares the release of its next foldable devices, Huawei has significantly increased its shipments.

More precisely, according to data from Counterpoint Research, Huawei's foldable smartphone shipments increased by 257% in the first quarter, compared to the same period in 2023. Samsung, for its part, saw its shipments decline by 42%. Huawei's strong growth is attributed to the launches of its 5G foldable smartphones.

As a reminder, the Chinese manufacturer has finally found a way to offer 5G smartphones despite United States sanctions. So, while Huawei folding smartphones from a year ago were limited to LTE technology, those that are popular today are compatible with 5G networks. Nevertheless, Samsung is expected to regain its top spot in the folding smartphone market, thanks to the launch of its new models in the second half of the year.

A rising market thanks to Chinese brands

In any case, in the first quarter of 2024, global shipments of folding smartphones were up 49& ;nbsp;%. According to Counterpoint, this is the highest rate of increase in six quarters. And this significant increase is attributed to Chinese manufacturers. For example, Honor increased shipments by 460% in the first quarter, and saw its market share increase to 12%, up from 3% in the first quarter of 2023.

“Its shipments outside of China grew massively from a small base, driven by the thinnest foldable book-style model, the HONOR Magic V2, which became the highest-shipping foldable phone in Europe Western countries in the first quarter of 2024”, comments Counterpoint. As for Motorola (Lenovo), it increased its shipments by 1,473% compared to the first quarter of 2023. Its folding clamshell smartphone, the Razr 40, sold well in North America . And thanks to this significant increase in shipments, Motorola had an 11% market share in the first quarter.

  • Counterpoint releases its data on folding smartphone shipments in the first quarter
  • Thanks to a 257% increase in its shipments, Huawei moves ahead of Samsung, which is relegated to second place
  • Huawei is today capable of producing 5G smartphones, despite American sanctions, which has boosted its sales
  • In the first quarter of 2024, shipments of folding smartphones in the world were up 49%
  • This increase is attributed to the growth of Chinese manufacturers in the folding smartphone market (Honor, for example, increased its shipments of 460%)

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Teilor Stone

By Teilor Stone

Teilor Stone has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining Thesaxon , Teilor Stone worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my teilor@nizhtimes.com 1-800-268-7116