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At its WWDC conference in June, Apple finally presented its Vision Pro augmented reality headset. However, the product is not yet marketed. But the good news is that those who plan to buy this brand new category of Apple product don't have to wait too long. Apple has not yet given an exact date for the launch of the Vision Pro. However, in a recent publication, analyst Ming Chi Kuo suggests that it is now imminent.
In this publication, Kuo reiterates the fact that the Vision Pro will be Apple's most important product in 2024. According to the analyst, the firm plans to produce 500,000 units. “Vision Pro is currently in mass production and will begin mass shipping in the first week of January 2024. Vision Pro will most likely be available in stores in late January or early February, depending on the current mass shipping schedule”, can also be read.
Besides the fact that Apple is only expected to produce a limited quantity, the Vision Pro headset is also very expensive. This will in fact be sold at $3,499 in the United States and Apple will only market it in its physical channels. However, the demand for this product will make it possible to measure the interest of Apple customers in this brand new category.
A more affordable version already planned ?
In any case, once it launches the Vision Pro, Apple could take the next step by developing a cheaper version. For the moment, caution is required. But rumors suggest that this non-Pro version of Apple's AR/VR headset could have a less impressive technical sheet, in order to lower costs. This reduction in production costs would allow Apple to attract more customers.
In any case, once the Vision Pro is marketed, Apple will compete with Mark Zuckerberg's Meta group in the field of virtual reality and augmented reality. Meta has been present in this sector for years (after the acquisition of Oculus) and the group invests billions of dollars each year in research and development.
Indeed, augmented reality is very important to Mark Zuckerberg, who believes that AR glasses will one day replace smartphones. “While I expect phones to remain our primary devices for most of this decade, at some point in the 2020s we will have revolutionary augmented reality glasses that will redefine our relationship with technology ”, he explained, in 2020.
Otherwise, it should also be remembered that Samsung is also working on a competitor to the Vision Pro, in collaboration with Google and Qualcomm.
- Apple presented the Vision Pro headset in June, during its WWDC conference
- And according to analyst Ming Chi Kuo, the launch is imminent< /li>
- Although production is expected to be limited, this will be a very important product launch for Apple
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