< /p> © Apple
Podcasts can be listened to on Apple Podcasts. This is the message sent by Apple during the presentation of the new features of its application dedicated to podcasts.
In a press release, the company explains that Apple Podcasts now integrates podcasts from applications and services “leading” third party. Understand, with subscription plans. Initially, 100 new podcasts are offered directly to the application.
How does it work? For the user, the new features of Apple Podcasts are available without any action being necessary. Subscribers to Apple Music, Apple News+ (only in English-speaking countries), Calm and Lingokids have direct access to more than 60 exclusive podcasts, including more than 2,500 musical episodes straight from Apple Music Radio.
To access it, simply connect to the Apple Podcasts application which “aspires” automatically your subscriptions. If you would like to add other subscriptions, it is also possible to associate them manually.
“Apple Music has hundreds of original shows with the best artists and music experts, highly regarded by our listeners,” said Rachel Newman, head of editorial at Apple Music. “There truly is something for everyone, which is why we're excited to make all of this content available on Apple Podcasts. Subscribers can follow their favorite shows, save episodes to their library, get notified when new episodes are available, and listen offline on all their devices.”.
Media but not that
To access exclusive content, simply open the Apple Podcasts application. For this content, Apple worked closely with developers and publishers. Each podcast is displayed in an enriched, more aesthetic interface. A premium offer therefore.
Among Apple's first partners, we find major media from around the world (< em>Bloomberg, The Economist, The Times, The Wall Street Journal, The Washington Post, WELT News and, from October 11, 2023, L'Équipe) or various applications such as < em>Sleep Cycle, Curio, Mamamia or Zen. Apple is also taking the opportunity to highlight exclusive broadcasts from its Apple Music 1, Apple Music Hits and Apple Music Country radios.
For Apple, the interest is obviously to attract more users to its platform and establish itself as the podcast reference. For media, publishers and developers, these new features give them more visibility and, above all, generate more revenue.
Because even non-subscribed users will see paid content from these publishers. But to be able to listen to them, you will of course have to subscribe. Apple Podcasts therefore becomes a very interesting gateway.
These new features from Apple Podcasts are available for free now in more than 170 countries. To benefit from it, you must have devices running iOS 17, iPadOS 17 or macOS Sonoma.
The team launches first with “L& #8217;Team explores”
L’Équipe is the first French media to adopt the new Apple Podcasts model. The sports specialist will broadcast his podcast “The Team explores”.
For the occasion, three new contents are appearing:
< strong>The 3 things to remember
- Apple is stocking up on new features for Apple Podcasts
- L’ application automatically integrates user subscriptions
- In France, L’Équipe is the first to launch