Doing your shopping online at this famous brand will cost you less than in store

UFC-Que Choisir investigated on the differences in prices of your groceries when you order online and go to the store.

Shopping online is now commonplace for many French people. For those who do not live nearby proximity of a large area, the official application of the brands is a godsend for being able to look at the prices and possibly go shopping without having to go to the store. to take the car. Drive solutions are also very popular with many users who do not want to waste time in store aisles and shelves. All they have to do is simply place an order from their shopping list and pay for them to collect them from the parking lot of major brands.

However, users sometimes wonder about the profitability of this solution. of such a phenomenon. What interest would large stores have in this area? offer this service which deprives them of possible unexpected purchases by their customers lost in their shelves ? The members of the association ;UFC-Que Choisir have decidedé investigate to see if doing your shopping online was necessarily more expensive than going to a store. The result of their latest investigation turned out to be very surprising on many points.

If delivery à home entails costs (which are decreasing depending on the amount of your shopping) which makes your shopping rather expensive, the drive does not have this ;eacute;cueil. To carry out its investigation, UFC-Que Choisir based itself on on a vague variety of products distributed & through more than 1,300 stores of multiple brands such as Leclerc, Carrefour, Casino, Monoprix, Auchan, Intermarché and U system brands. The average price of shopping carried out online compared to these same shopping trips carried out in stores varied relatively little… With the exception of one brand.

The average price in store compared to the average drive-thru price generally varies between 0% (for Leclerc) and 1% (for Monoprix). Carrefour and Auchan also show a small added value on drive-thru prices with +0.3% and 0.8% respectively. Only Intermarché and U supermarkets display lower in-store prices than their drive-thru equivalents with -0.3% and -0.7% respectively.

The Casino brand, on the other hand, broke all records in the survey. The prices of products in store would be on average 17% more expensive compared to the prices of the same products ordered through a drive solution. Questioned on the subject by UFC-Que Choisir, Casino also confirms this price difference "even if it tends à shrink." 

The sign indicates, however, that its own readings turn out to be a little less significant and are closer to that of ;order of a higher price 9% in store. The explanation ? The brand offers identical prices for all its drives in mainland France, & with the exception of Ile-de-France and its ordering site displays lower prices than in stores. A strategy to attract new customers ?